Fluidesign is excited to announce the opening of our new studio in the heart of Torquay’s, surf retail business district – complete with great ocean (surf check) views of course.
A view of the water is central to the fluid business philosophy. In Williamstown and Torquay we have created an environment where our creative's and clients can enjoy the natural surroundings on offer” explains, Clifton Daniell - Creative Director.
Turning up to work, and being able to look out over the azure ocean is a perfect way to get the creative juices flowing says”. Dean Gorell - Designer.
Starting the day with a surf and then riding your bike to work, not stressing about traffic or finding a car park, leaves you more relaxed to focus on our clients brands says”. – Matt Avent - Studio Manager
In designing and fitting out the new studio space we wanted to create an environment that was reflective of many of the projects we create on behalf of our clients. says” Michael Beck - Director. Since fluid started in 2001. It is no secret that much of our portfolio has been high profile beverage brands. Including a diverse range of projects – carbonated beverages, beer, spirits, RTD’s, waters, sports drinks, kids drinks and fruit juices… Mmmm, how can we display all that great work. You guessed it. A fluid cafe/bar... Shhhh, you have to keep it a secret until the launch party
Staff
Fluidesign is excited to welcome/
Tim Billing joined the fluidesign team in January 2008 on a part-time basis job sharing with his wife so they can look after their child Anna 4. Tim brings a wealth of experience to the team as a designer and expert finished artist. His past experience designing exhibition spaces as well as signage is a valuable asset.
Melissa Cox to the team as new business manager in February 2008. Melissa’s role is to maintain contact with clients and also seek out new opportunities for the business says Michael Beck, Managing Director. Melissa, adds a dynamic personality to the team and since starting has had great cut through with clients and success in a range of opportunities.
Nathan French joined the fluidesign team in July 2008 as a designer specialising in graphic as well as multimedia design. Nate has slotted in really well and his positive can do attitude is a real benefit to the team – Clifton Daniell. Nathan whose past experience includes time in Melbourne working for HUB and Smart plus more recently for Morrison Media in Queensland for a range of their publications. Everyone on the fluidesign team strives to exceed the expectations of our clients. That’s what we are about. We don’t want to satisfy our clients, we want to blow them away”.
Nate French – Senior Designer
Josh Bennett joined the fluidesign team on a casual basis in October 2008. His keen eye for typography along with experience gained at Future Brand has ensured fluidesign keep up to date with emerging trends and influences gained from his experience through t RMIT Graduate learning program that combines learning with real life working experience
In December 2007 Kris Pechotosh decided to leave the team and has gone onto pursue his own aspirations. We wish Kris all the best with any future endeavours. He will be missed for his positive contribution to the team over the past years. Good luck
We ask the team – what’s the best thing about xmas/
“Fresh snapper landed off Bells Beach and a bottle of Bannockburn 2003 SRH Chardonnay”. (warning blatant client plugs follow)Clifton Daniell - Creative Director/
“Grandmas xmas pudding”.Michael Beck- Director/
“Trifle and BEER! “Don’t you mean a Pure Blonde Matt”Matt Avent - Design Manager/
“Sweet chilli prawns and pavlova! washed down with a splash of Salinger bubblyKristian Pechotsch - Designer/
“Mums roast spuds and pudding”.Dean Gorell - Designer/
Our new home/
Turn back the clock for a day and help us celebrate our new home.
In combination with the 37th Bells Beach Easter ASP surf carnival. Fluid will be inviting clients to a day amongst the world’s surf elite and a party after to celebrate the studio opening... Don’t worry, we will get you home again. Fluid has been known to bust out the limo for special occasions.
Stay tuned for more info and invites in Feb 09. It promises to be an event not to be missed.
The Bells surf carnival is the longest running surf carnival in the world. For those not into your surf history. Torquay is the home of Ripcurl and Quiksilver who started up in Torquay from humble beginnings way back in 1969. Interestingly, the founders of these great brands still choose to call Torquay home. Testimony to the towns liveability and proximity to some of the best surf breaks in the world. Being only an hour or so from Melbourne CBD is a big plus as well.coming soon.

